CPM Advertising

CPM Advertising for advertisers used to be the only way that a website could get traffic. Before websites, newspapers would sell an ad in the paper for a single unit cost for a specific section. The information in the advertising pamphlets included demographics and number of subscribers because, in essence, the advertiser wanted to know how many people would see their ad and what kind of people they were. With CPM advertising, it works the same way. The advertiser wants to know how much traffic the site has so that they can determine if it is a worthwhile investment.

Should I use CPM Advertising as an Advertiser?

The answer to this is almost always yes. CPM advertising is a type of advertising that doesn’t get the respect it deserves because it doesn’t always lead to a visit to the site. With the release of programs like Google Adsense and things like that, people were more interested in paying more and generating actual visitors than by paying less and only having their ad visible. Because an advertiser is paying for an impression of their ad and not a click through, the amount that is paid is severely less. However, on the flip side, the advertiser doesn’t get a visitor to their site every time they pay.

Despite all that, though, the advertiser should still consider using CPM advertising. The primary reason for it is that it creates an image in the visitors head. They see the ad and then have it in their head for good. If they are traveling around the web and see it again, it may intrigue them because they saw it somewhere else and that’ll result in a click. It’s been said by advertising companies that people need to see something five to seven times before they react to it and do something with it. So, someone needs to see the ad five times before clicking it. If the CPM an advertiser agreed on is $10.00, then the advertiser just spent a nickel to get a click. A lot of niches, that isn’t possible.

Another reason it’s a great idea is because the budget that is provided is for impressions and not clicks. One thousand people may see the ad and five hundred may want to click it. So, paying $10.00 got someone five hundred clicks. No where can someone get five hundred clicks for $10.00. That may be an exaggeration, but the point stands: CPM advertising leaves open the opportunity to gain a lot more clicks than through an ad that is CPC. CPC, the advertiser has to pay for every click, so the budget can dry up faster.

Using CPM advertising as an advertiser is a great way to start to get the word around about a website and also to try and get traffic to the site in a cheap way. It doesn’t always convert, but a lot of big websites sell CPM advertising and getting an ad there is the important part. When purchasing CPM advertising, it is best to get it on a site that the visitors trust the owner. This will ease them into clicking the ads more comfortably.