CPM Advertising for Publishers
CPM advertising for publishers is a fantastic way for a website to earn a bit of residual income (when small) and can become a site’s entire income when it has gained a much larger amount of traffic. When dealing with CPM advertising for publishers, the thing to take into consideration is the fact that the website owner is being paid for their traffic, not their clicks or their actions, so the amount of money they’ll earn is obviously less per visitor; however, since the website owner is being paid per visitor, the more traffic there is, the more likely one will earn.
Should I use CPM Advertising as a Publisher?
CPM advertising is effective on both the publisher and advertising side of things. As a publisher, the best way to determine if CPM advertising should be used is to sit down and look at the traffic for the specific website. If the traffic is very minimal, there might be a better way to convert the traffic into earning other than being paid per visitor. Since the typical CPM is anywhere from $1.00 to $15.00, if the site is only bringing in 500 visits a month, the website owner may only make anywhere from $0.50 to $7.50 a month. However, had they used a different feature, those 500 might have earned more.
However, if the website has a lot of traffic coming in, using CPM advertising would be a fantastic way to really bring in a lot of money. The thing about CPM advertising is that the website owner doesn’t have to worry about trying to sell a product or anything like that. The only thing that matters is that a visitor comes to the site. This leaves them to promote the site rather than to promote the advertisements. A lot of the big websites use CPM advertising to make money such as the NYTimes.com.
While it was stated that using some other form of advertising when the website is small would be a better move, that doesn’t mean that, if there is space on the website, that CPM advertising shouldn’t be considered. It should. If there is a space for the ad, put it in there. Even if the site is only bringing in an extra $7.50 a month, that might be the hosting per month which would leave the owner the capability to invest more money into promoting the site and not into the maintenance of the site.
In total, a website owner has two choices. They can either no use it or use it. If there is no space on the site for a CPM ad and the website gets very little traffic, it might be in better to try a different form of advertising. However, if there is space, throw a CPM ad somewhere and earn the residual income. On the flip side, if the traffic is really large, it would be a good move to throw the CPM up there because that’ll provide the website a chance to earn a lot residually without having to sell the ads. In the end, though, the best way to determine if it would work is to test it specifically on a site. That’s the only sure fire way to know if something works.
